Navigating the cash flow ebbs and flows generated by having to fund inventory orders upfront, while also having to invest continuously into digital marketing is one of the toughest challenges for all DTC brands to navigate.
If you work in or around eCommerce, you have probably heard about Facebook Shops, the eCommerce solution Facebook is planning on officially releasing later this year. Here is everything we know, so far.
eCommerce attribution is perceived as one of the most complex areas of analytics, so much that many eCommerce founders as well as marketers don’t really bother to think about it. However, it is very hard to understand the unique value of each marketing channel without it.
If you run a business like most, your revenue has likely been affected by the economic downturn the world is currently facing. While a lot of it is out of our control, there are certain things eCommerce business owners and marketers can do to soften the effect on their top line.